Saturday, 25 May 2019

Thin Film Electronics announces organisational changes

To strengthen its position as an NFC mobile marketing solutions provider, and launches a Global Digital Strategy practice to formalise processes and establish best practices

15 Jan 2018 | Editor

Thin Film Electronics (Thinfilm) has announced several organisational changes that aims to further accelerate the Company's growth in the NFC mobile marketing solutions space.

  • Tauseef Bashir has been promoted to Chief Sales Officer for Thinfilm and now leads all go-to-market activities globally for the organization. He joined Thinfilm in July of 2016 as EVP Global Sales.

    • Prior to Thinfilm, Mr. Bashir served as Chief Sales Officer for Amazon.com, where he led the global go-to-market strategy for commercialization of the Amazon Speech Cloud Platform and Alexa Software.
  • Kevin Dodson has been hired as VP Channel Solutions, and reports directly to Mr. Bashir. Mr. Dodson oversees the management of convertor/packaging firms, digital agencies, and other channel partners.

    • He is a veteran strategy, business development, and product management executive with more than 20 years of experience working for early-stage Internet technology companies. Most recently, he was VP of Strategy and Partnerships for Beckon, a data management and analytics SaaS platform for enterprise marketers.

Thinfilm has also launched a Global Digital Strategy practice to formalise processes and establish best practices related to customer data within the Thinfilm CNECT cloud-based platform. Key focus areas include data collection and management, performance benchmarking, campaign execution, omni-channel measurement, and customer analytics/reporting.

Thinfilm also opened a sales office in Germany to further support the Company's growth strategy, address increasing market interest, and expand its reach in the EMEA region.


About Thin Film Electronics

Thinfilm is a leading global provider of NFC mobile marketing solutions that connect physical products to the digital world. The Company's end-to-end solutions offering features hardware, label/packaging integration services, and comprehensive cloud-based management, reporting and analytics. Collectively, these components deliver a powerful 1-to-1 digital marketing platform through which brands of all sizes can connect directly with consumers, all with the simple tap of a smartphone. The resulting disintermediation of search engines, online marketplaces, and social platforms empowers brands to control messaging, enhance consumer dialogue, build loyalty, increase engagement, and drive sales.

Thin Film Electronics ASA is a publicly listed company in Norway with global headquarters in Oslo, Norway; US headquarters in San Jose, California; and offices in Linköping, Sweden; San Francisco; London; Shanghai; and Singapore.

Source: Thin Film Electronics

cintelliq logo