OSA-Direct
Wednesday, 17 Oct 2018

Audi adopts Samsung's 7-inch OLED display for the Audi e-tron

Audi's first all-electric vehicle "e-tron" can be equipped with high-contrast OLED displays and side view cameras, instead of conventional side view mirrors

Samsung - Optional Audi virtual exterior mirrors with Samsung OLED displays

2 Oct 2018 | Editor

Samsung Display announced that the company will be supplying a 7-inch OLED display for Audi's all-new electric Sports Utility Vehicle (SUV), the Audi e-tron.

Audi revealed its first all-electric model at a world premiere event in San Francisco last month.

The Audi e-tron has attracted attention throughout the automotive industry. One of its highlights are optional* virtual exterior mirrors – a "first" for a volume-production car.

As one of the most intriguing options on the vehicle, the virtual exterior mirrors feature side view cameras, in place of conventional vehicular side mirrors.

With these strategically located cameras, the driver of an Audi e-tron can check on what is happening outside in real time, without any delay, on Samsung's advanced OLED display, which is installed between a pillar on the inside edge of each windshield (the 'A' pillar) and the corresponding front door.

The high-contrast OLED visual panels, supplied by Samsung Display, replace the function of conventional side mirrors for cars, with a driver-controllable camera installed at each side of the dashboard.

A touch function on the displays enables instant zooming of the screen’s image in or out when parking, turning or heading down the highway, in helping to optimize the field of vision for safer driving.

According to Audi, the virtual exterior mirrors also constitute an exceptional aerodynamic and visual achievement.

Compared with standard mirrors, the innovative virtual exterior mirrors are much narrower:

  • They reduce the vehicle width by 5.9 inch (15 cm) and also noticeably reduce the already low wind noise
  • In the interior of the Audi e-tron, their images appear on the OLED displays between the instrument panel and doors

The images seen on the Samsung display that covers each virtual exterior mirror appear natural and distinct with none of the drag effects typically triggered by a slow response rate at low temperatures, while exhibiting outstanding color reproducibility.

The Samsung 7-inch OLED display provides Audi e-tron drivers with an ideal visual solution, thanks to its low power consumption and innovatively thin, lightweight design, in addition to its superior imaging.

Samsung Display is also supplying 5.7-inch OLED displays for back seat control of an array of climate control, seat, lighting, and media functions in Audi's 4th generation A8, which was launched in 2017.

  • According to the news announcement the optional virtual exterior mirrors for the Audi e-tron are not available in the U.S. at this time.

"It is inspiring to many that our OLED display is used in Audi's virtual exterior mirror, demonstrating that Samsung OLED technology is being optimized for cutting-edge automobile systems around the world. We will continue to actively support leading automotive manufacturers in helping them to advance the future automotive market through the use of our OLED display technology with its high resolution, advanced designs and low power consumption."


Jeeho Baek, Senior Vice President of Samsung Display

"The wide view of the virtual exterior mirrors reduces the driver ‘blind spots'. Furthermore, the virtual exterior mirrors are able to secure a clear view even in dark cloudy weather."


Unamed Audi, Spokesperson

www.samsung.com   


About Samsung

Samsung Display Co., Ltd. is a global leader in display panel market, with OLED and LCD technologies and products. Employing approximately 70,000 people at nine production facilities and 16 sales offices worldwide, Samsung Display specializes in high-quality displays for consumer, mobile, IT and industrial usage, including those featuring OLED (organic light emitting diode) and LCD technologies. As a total solution provider, Samsung Display strives to advance the future with next-generation technologies featuring ultra-thin, energy-efficient, flexible, and transparent displays.

Source: Samsung


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